Astro Pop® | Leaf Brands, LLC

Category Archives: Astro Pop®

Will transparency demands crack the $35B candy industry?

Costume-clad children run around neighborhoods, vying for chocolatey, sugar-filled morsels to fill their bags. And despite parents — in the name of transparency — pouring over their treats, the business and spirit of Halloween remains intact. The $35 billion candy industry has one great advantage over processed food: it's always been an indulgence. "It’s kind of like a reward for yourself," said Ellia Kassoff, CEO of Leaf Brands, maker of products like Farts Candy. The question is whether such an indulgence can Read More...

Leaf Brands Announces New Zero-Calorie Astro Pop® Sodas

Article as seen in "BEVNET" Leaf Brands Announces New Zero-Calorie Astro Pop Sodas NEWPORT BEACH, Calif. — LEAF® Brands LLC, announces new ‘Zero Calorie’ versions of their popular Astro Pop® sodas. The candy and snack manufacturer gained attention last month at the Sweets and Snacks Expo in Chicago when their Farts® Candy won the award for “Most Innovative New Product 2014’’. Now LEAF® continues their innovations with a new 100% naturally sweetened ‘zero calorie’ line extension of their popular sodas. LEAF Read More...

MSN-Famous products back from the dead

(Article as seen on MSN) http://www.msn.com/en-us/money/investing/famous-products-back-from-the-dead/ss-AA2OYFK#image=2 2 of 8 © Leaf Brands CEO Ellia Kassoff revived Astro Pop candy. Astro Pop® When an established candy brand disappears from the market, it tends to be a one-two punch, hitting consumers not just in the sweet tooth but right in the nostalgia bone. That's what spawned the latest comeback of the space-age favorite Astro Pops, which debuted in 1963. "It was kind of a selfish thing. It was my favorite candy growing up," said Read More...

Astro Pop® ‘s Get a Second Shot

Article as seen in 'The Wall Street Journal' http://www.wsj.com/articles/SB10001424052702303513404577352082845116146 Old Brands Get a Second Shot Entrepreneurs Snap Up Rights to Revive Popular Names From Days Gone By By Angus Loten And Emily Maltby Get ready for the return of Astro Pops, Boast logo shirts, National Premium beer and the Seafood Shanty restaurant chain—all names that had avid followings in their time. The difficult economy is prompting many entrepreneurs to try to revive old brands from the dead—or the near-dead. Get ready for the return of Read More...