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Category Archives: Bonkers!™

Will transparency demands crack the $35B candy industry?

Costume-clad children run around neighborhoods, vying for chocolatey, sugar-filled morsels to fill their bags. And despite parents — in the name of transparency — pouring over their treats, the business and spirit of Halloween remains intact. The $35 billion candy industry has one great advantage over processed food: it's always been an indulgence. "It’s kind of like a reward for yourself," said Ellia Kassoff, CEO of Leaf Brands, maker of products like Farts Candy. The question is whether such an indulgence can Read More...

MSN-Famous products back from the dead

(Article as seen on MSN) http://www.msn.com/en-us/money/investing/famous-products-back-from-the-dead/ss-AA2OYFK#image=2 2 of 8 © Leaf Brands CEO Ellia Kassoff revived Astro Pop candy. Astro Pop® When an established candy brand disappears from the market, it tends to be a one-two punch, hitting consumers not just in the sweet tooth but right in the nostalgia bone. That's what spawned the latest comeback of the space-age favorite Astro Pops, which debuted in 1963. "It was kind of a selfish thing. It was my favorite candy growing up," said Read More...