Comeback | Leaf Brands, LLC

Tag Archives: Comeback

Leaf® Brands Continues to Improve Hydrox® with Non-GMO Status!

In our continuing effort to improve our products, Leaf® Brands announces that Hydrox® cookies will now be Non-GMO!  A few weeks back we announced we took out the artificial flavors from 'America's original sandwich cookie' which had been part of the formula for the last 50 years.  Now Leaf has gone one step further and moved to all Non-GMO ingredients in Hydrox®, becoming the first national brand sandwich cookie to go Non-GMO.  "I'm excited and proud to beat Oreo® Read More...

The Makers of Hydrox® Cookies Respond to Media Inquiries Relating to Oreo® Plant Closings

  www.leafbrands.com (949) 424-1664   For Immediate Release   The Makers of Hydrox® Cookies Respond to Media Inquiries Relating to Oreo® Plant Closings   (Newport Beach, CA, December 5, 2016) –Ellia Kassoff, LEAF Brand’s CEO, has answered many media requests since Carrier Air Conditioner recently announced it will keep 1000 jobs in the US.  As a focal point for discussion on the growing movement to relocate US jobs to other countries, Mr. Kassoff has repeatedly been asked, “Do you think Mondelez (the makers of Oreo®) will bring Read More...

Hydrox cookies are set to make a comeback, could challenge rival Oreos

As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not Oreos. Hydrox. Decades later, the entrepreneur is resurrecting the product he used to love. After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com. Hydrox is scheduled for release Sept. 25. When they'll appear in grocery stores is an open question. Kassoff said major national grocery chains have Read More...

USA Today-Hydrox cookies bake plans for comeback

(Article as appears in USA Today) The Oreo-buster is back. Hydrox™ cookies, those Oreo-like chocolate sandwich cookies, could reappear on store shelves as early as September, says Ellia Kassoff, CEO of Leaf Brands, which recently acquired the rights to the unused Hydrox™ trademark. "The cosmic difference between Hydrox™ and Oreo is that Hydrox™ is a little more crispy; a little less sugary and stands up better in milk," says Kassoff, who will make the official announcement later this month at the Sweets Read More...