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Tag Archives: Leaf Brands

The Makers of Hydrox® Cookies Respond to Media Inquiries Relating to Oreo® Plant Closings

  www.leafbrands.com (949) 424-1664   For Immediate Release   The Makers of Hydrox® Cookies Respond to Media Inquiries Relating to Oreo® Plant Closings   (Newport Beach, CA, December 5, 2016) –Ellia Kassoff, LEAF Brand’s CEO, has answered many media requests since Carrier Air Conditioner recently announced it will keep 1000 jobs in the US.  As a focal point for discussion on the growing movement to relocate US jobs to other countries, Mr. Kassoff has repeatedly been asked, “Do you think Mondelez (the makers of Oreo®) will bring Read More...

Will transparency demands crack the $35B candy industry?

Costume-clad children run around neighborhoods, vying for chocolatey, sugar-filled morsels to fill their bags. And despite parents — in the name of transparency — pouring over their treats, the business and spirit of Halloween remains intact. The $35 billion candy industry has one great advantage over processed food: it's always been an indulgence. "It’s kind of like a reward for yourself," said Ellia Kassoff, CEO of Leaf Brands, maker of products like Farts Candy. The question is whether such an indulgence can Read More...

The Hydrox Resurrection

Hidden in the trash heap of commerce there is buried treasure. Abandoned brands, even beloved, trusted brands, are waiting to be claimed and reborn. Today on the show, a man tries to build a nostalgia-fueled empire of iconic but forgotten brands. His biggest prize yet: the once-famous Hydrox cookie, it was Oreo, before Oreo existed. Can it come back? Check out this 'Planet Money' piece on Hydrox! http://www.npr.org/sections/money/2015/09/18/441546748/episode-652-the-hydrox-resurrection Read More...

Hydrox cookies are set to make a comeback, could challenge rival Oreos

As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not Oreos. Hydrox. Decades later, the entrepreneur is resurrecting the product he used to love. After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com. Hydrox is scheduled for release Sept. 25. When they'll appear in grocery stores is an open question. Kassoff said major national grocery chains have Read More...

Leaf Brands begins production of Hydrox cookies!

(Article as apears in Food Business New) NEWPORT BEACH, CALIF. — Leaf Brands L.L.C. officially relaunched Hydrox cookies on Sept. 4 with the onset of production at the company’s facility in Vernon, Calif. Leaf acquired the trademark for Hydrox sandwich cookies, Tart n Tinys, Wacky Wafers and Quicksand Bubblegum in May 2014. Hydrox cookies debuted in 1908 and were manufactured by Sunshine Biscuits. Keebler purchased Sunshine Biscuits in 1996, and in 1999, Keebler replaced Hydrox with a similar but Read More...

Send us your best Hydrox story!

How neat! Robert Kenimer, one of our Hydrox fans sent us this neat picture of the 50th Anniversary Hydrox cookie given to his dad. Here is the story: "My father, Marvin A. Kenimer, was a traveling route salesman for Sunshine Biscuit Company for over 26+ years until the system was changed from salesmen to the product being delivered to the stores via truck only thereby eliminating the need for salesman. My father being a Georgia Read More...

Hydrox™ shout-out on Modern Family

Modern Family Don't worry Phil, we've got you covered with "America's Original Sandwich Cookie!" Kuwait . website hosting information google down . buy domain name . Read More...

Hydroxon AMC’s ‘Better Call Saul’

Hydrox was on Better Call Saul, the Breaking Bad prequel! Check out AMC's Twitter feed Sweden . ip info buy domain name Read More...

USA Today-Hydrox cookies bake plans for comeback

(Article as appears in USA Today) The Oreo-buster is back. Hydrox™ cookies, those Oreo-like chocolate sandwich cookies, could reappear on store shelves as early as September, says Ellia Kassoff, CEO of Leaf Brands, which recently acquired the rights to the unused Hydrox™ trademark. "The cosmic difference between Hydrox™ and Oreo is that Hydrox™ is a little more crispy; a little less sugary and stands up better in milk," says Kassoff, who will make the official announcement later this month at the Sweets Read More...

“Pucker Up Baby, We’re Back!” LEAF Brands® Brings Back another Classic Candy, tart n’ tinys®

RELEASE DATE: For Immediate Release “Pucker Up Baby, We’re Back!” LEAF Brands® Brings Back another Classic Candy, tart n' tinys® (Newport Beach, CA, February 19th, 2015) – Leaf Brands® LLC, the candy and snack manufacturer known for bringing back the iconic rocket pop, Astro Pops® has started shipping the classic candy tart n tinys®, which disappeared from candy store shelves some 10 years ago when it was manufactured under the Wonka® brand name. After opening up pre-sales exclusively to tart n' tinys® Read More...