Hydrox™ Archives - Leaf Brands, LLCLeaf Brands, LLC

Category Archives: Hydrox™

Hydrox Cookies – Now Certified Vegan!

We are pleased to announce that Hydrox is now officially vegan certified through the Vegan Awareness Foundation! After we acquired Hydrox in 2015, we rolled back the formula to get rid of the high fructose corn syrup, replacing it with REAL cane sugar. We also also eliminated all artificial flavors and GMOs in order to make Hydrox a "cleaner label", non-GMO, and kosher. You can enjoy 'America's original sandwich cookie', Hydrox, and know what's in it. We're kinda proud Read More...

Hydrox Supply Issues

We know you're frustrated that you can't find Hydrox anywhere and here are the reasons why: 1. Amazon sells out quickly and they now have a new policy restricting how much of our cookies we can send and store at their warehouse at a time, which is only about 12-14 pallets of Hydrox or roughly 3-4 days of supply. By the time the shipment gets to Amazon, it's sold out. We have asked them a few times to waive the Read More...

Leaf® Brands Continues to Improve Hydrox® with Non-GMO Status!

In our continuing effort to improve our products, Leaf® Brands announces that Hydrox® cookies will now be Non-GMO!  A few weeks back we announced we took out the artificial flavors from 'America's original sandwich cookie' which had been part of the formula for the last 50 years.  Now Leaf has gone one step further and moved to all Non-GMO ingredients in Hydrox®, becoming the first national brand sandwich cookie to go Non-GMO.  "I'm excited and proud to beat Oreo® Read More...

Hydrox now has no artificial flavors or colors!

We at Leaf Brands are proud to announce that our Hydrox Cookies now contain no artificial flavors or colors! As we listen to our customers and watch the trends in today's foods, we decided to get rid of any artificial flavors and colors for 'America's first sandwich cookie,' Hydrox. So, in addition to the real sugar we use in our cookies, you can now enjoy them even more!  Just wait till what we announce in the next few weeks as Read More...

The Makers of Hydrox® Cookies Respond to Media Inquiries Relating to Oreo® Plant Closings

  www.leafbrands.com (949) 424-1664   For Immediate Release   The Makers of Hydrox® Cookies Respond to Media Inquiries Relating to Oreo® Plant Closings   (Newport Beach, CA, December 5, 2016) –Ellia Kassoff, LEAF Brand’s CEO, has answered many media requests since Carrier Air Conditioner recently announced it will keep 1000 jobs in the US.  As a focal point for discussion on the growing movement to relocate US jobs to other countries, Mr. Kassoff has repeatedly been asked, “Do you think Mondelez (the makers of Oreo®) will bring Read More...

The Hydrox Resurrection

Hidden in the trash heap of commerce there is buried treasure. Abandoned brands, even beloved, trusted brands, are waiting to be claimed and reborn. Today on the show, a man tries to build a nostalgia-fueled empire of iconic but forgotten brands. His biggest prize yet: the once-famous Hydrox cookie, it was Oreo, before Oreo existed. Can it come back? Check out this 'Planet Money' piece on Hydrox! http://www.npr.org/sections/money/2015/09/18/441546748/episode-652-the-hydrox-resurrection Read More...

Hydrox cookies are set to make a comeback, could challenge rival Oreos

As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not Oreos. Hydrox. Decades later, the entrepreneur is resurrecting the product he used to love. After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com. Hydrox is scheduled for release Sept. 25. When they'll appear in grocery stores is an open question. Kassoff said major national grocery chains have Read More...

Leaf Brands begins production of Hydrox cookies!

(Article as apears in Food Business New) NEWPORT BEACH, CALIF. — Leaf Brands L.L.C. officially relaunched Hydrox cookies on Sept. 4 with the onset of production at the company’s facility in Vernon, Calif. Leaf acquired the trademark for Hydrox sandwich cookies, Tart n Tinys, Wacky Wafers and Quicksand Bubblegum in May 2014. Hydrox cookies debuted in 1908 and were manufactured by Sunshine Biscuits. Keebler purchased Sunshine Biscuits in 1996, and in 1999, Keebler replaced Hydrox with a similar but Read More...

Send us your best Hydrox story!

How neat! Robert Kenimer, one of our Hydrox fans sent us this neat picture of the 50th Anniversary Hydrox cookie given to his dad. Here is the story: "My father, Marvin A. Kenimer, was a traveling route salesman for Sunshine Biscuit Company for over 26+ years until the system was changed from salesmen to the product being delivered to the stores via truck only thereby eliminating the need for salesman. My father being a Georgia Read More...