Category Archives: Hydrox™
The Hydrox Resurrection
Hidden in the trash heap of commerce there is buried treasure. Abandoned brands, even beloved, trusted brands, are waiting to be claimed and reborn.
Today on the show, a man tries to build a nostalgia-fueled empire of iconic but forgotten brands. His biggest prize yet: the once-famous Hydrox cookie, it was Oreo, before Oreo existed. Can it come back?
Check out this 'Planet Money' piece on Hydrox! http://www.npr.org/sections/money/2015/09/18/441546748/episode-652-the-hydrox-resurrection Read More...
Hydrox cookies are set to make a comeback, could challenge rival Oreos
As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not Oreos. Hydrox.
Decades later, the entrepreneur is resurrecting the product he used to love.
After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com.
Hydrox is scheduled for release Sept. 25. When they'll appear in grocery stores is an open question. Kassoff said major national grocery chains have Read More...
Leaf Brands begins production of Hydrox cookies!
(Article as apears in Food Business New)
NEWPORT BEACH, CALIF. — Leaf Brands L.L.C. officially relaunched Hydrox cookies on Sept. 4 with the onset of production at the company’s facility in Vernon, Calif. Leaf acquired the trademark for Hydrox sandwich cookies, Tart n Tinys, Wacky Wafers and Quicksand Bubblegum in May 2014.
Hydrox cookies debuted in 1908 and were manufactured by Sunshine Biscuits. Keebler purchased Sunshine Biscuits in 1996, and in 1999, Keebler replaced Hydrox with a similar but Read More...
Send us your best Hydrox story!
How neat! Robert Kenimer, one of our Hydrox fans sent us this neat picture of the 50th Anniversary Hydrox cookie given to his dad. Here is the story:
"My father, Marvin A. Kenimer, was a traveling route salesman for Sunshine Biscuit Company for over 26+ years until the system was changed from salesmen to the product being delivered to the stores via truck only thereby eliminating the need for salesman.
My father being a Georgia Read More...
Hydrox™ shout-out on Modern Family
Modern Family
Don't worry Phil, we've got you covered with "America's Original Sandwich Cookie!"
Kuwait . website hosting information google down . buy domain name . Read More...
Hydrox™on AMC’s ‘Better Call Saul’
Hydrox was on Better Call Saul, the Breaking Bad prequel! Check out AMC's Twitter feed
Sweden . ip info buy domain name Read More...
