Leaf® Brands Continues to Improve Hydrox® with Non-GMO Status!
In our continuing effort to improve our products, Leaf® Brands announces that Hydrox® cookies will now be Non-GMO! A few weeks back we announced we took out the artificial flavors from ‘America’s original sandwich cookie’ which had been part of the formula for the last 50 years. Now Leaf has gone one step further and moved to all Non-GMO ingredients in Hydrox®, becoming the first national brand sandwich cookie to go Non-GMO. “I’m excited and proud to beat Oreo® the punch since customers are asking for ‘clean labeling’ in their foods and we don’t believe the Oreo® brand will increase their costs by using the high quality ingredients we’re using.” Ellia Kassoff, Leaf’s CEO tells us.
Yep! Now you can be sure that when you eat a Hydrox® cookie, you’ll know what’s in it!
Does Non-GMO and ‘clean label’ status resonate with you the customer? We would love to know.
As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not