Meet The Team
Ellia Kassoff, the CEO of Leaf Brands, always loved brands and the psychology behind them. As the top high tech headhunter in the country for 2009, Mr. Kassoff turned his hobby for marketing and branding into a new career path when he bought the rights to his favorite candy Astro Pops®, from Spangler Candy. In 2011 he started Strategic Marks, LLC to bring back many of the old brands which faded away. Also in 2011, he restarted Leaf Brands, LLC, once the 4th largest candy company in the US until it was sold to Hershey in the late 1990’s.
Ellia always had his “hand in the candy jar” with his Uncle Ed Leaf running distribution for LEAF when he was a kid. The original LEAF Brands®, produced candy classics such as Whoppers®, Jolly Rancher® and Rain Blo Bubblegum.
Garvey Daniels joins Leaf Brands LLC after 20 plus years of experience in sales and distribution where he established a record of accomplishment through strategic marketing, brand management and client retention programs. Most recently Garvey was a Key Account Manager for Southern Wine and Spirits where he oversaw a territory with more than 40 million in annual sales and was consistently recognized as a top performer by both his company and his suppliers.
Helen is responsible for centralized merchandise planning and concept design for all tradeshows and retail promotions for Leaf Brands. She uses her experience as a fashion designer to build exciting and whimsical displays and sales features around the world, spreading the “love” and conveying the image of Leaf Brands as a fun and creative company.