Blog
Hydrox Supply Issues
We know you're frustrated that you can't find Hydrox anywhere and here are the reasons why:
1. Amazon sells out quickly and they now have a new policy restricting how much of our cookies we can send and store at their warehouse at a time, which is only about 12-14 pallets of Hydrox or roughly 3-4 days of supply. By the time the shipment gets to Amazon, it's sold out. We have asked them a few times to waive the Read More...
Will transparency demands crack the $35B candy industry?
Costume-clad children run around neighborhoods, vying for chocolatey, sugar-filled morsels to fill their bags. And despite parents — in the name of transparency — pouring over their treats, the business and spirit of Halloween remains intact.
The $35 billion candy industry has one great advantage over processed food: it's always been an indulgence.
"It’s kind of like a reward for yourself," said Ellia Kassoff, CEO of Leaf Brands, maker of products like Farts Candy.
The question is whether such an indulgence can Read More...
The Hydrox Resurrection
Hidden in the trash heap of commerce there is buried treasure. Abandoned brands, even beloved, trusted brands, are waiting to be claimed and reborn.
Today on the show, a man tries to build a nostalgia-fueled empire of iconic but forgotten brands. His biggest prize yet: the once-famous Hydrox cookie, it was Oreo, before Oreo existed. Can it come back?
Check out this 'Planet Money' piece on Hydrox! http://www.npr.org/sections/money/2015/09/18/441546748/episode-652-the-hydrox-resurrection Read More...
Hydrox cookies are set to make a comeback, could challenge rival Oreos
As a child, the only sandwich cookie in Ellia Kassoff's home was Hydrox. Not Oreos. Hydrox.
Decades later, the entrepreneur is resurrecting the product he used to love.
After years of dormancy, Hydrox cream-filled chocolate sandwich cookies are coming back. The cookies, which predate Oreo, could challenge its former rival and are available only via pre-order on Amazon.com.
Hydrox is scheduled for release Sept. 25. When they'll appear in grocery stores is an open question. Kassoff said major national grocery chains have Read More...
Leaf Brands begins production of Hydrox cookies!
(Article as apears in Food Business New)
NEWPORT BEACH, CALIF. — Leaf Brands L.L.C. officially relaunched Hydrox cookies on Sept. 4 with the onset of production at the company’s facility in Vernon, Calif. Leaf acquired the trademark for Hydrox sandwich cookies, Tart n Tinys, Wacky Wafers and Quicksand Bubblegum in May 2014.
Hydrox cookies debuted in 1908 and were manufactured by Sunshine Biscuits. Keebler purchased Sunshine Biscuits in 1996, and in 1999, Keebler replaced Hydrox with a similar but Read More...
