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Tag Archives: Hydrox

USA Today-Hydrox cookies bake plans for comeback

(Article as appears in USA Today) The Oreo-buster is back. Hydrox™ cookies, those Oreo-like chocolate sandwich cookies, could reappear on store shelves as early as September, says Ellia Kassoff, CEO of Leaf Brands, which recently acquired the rights to the unused Hydrox™ trademark. "The cosmic difference between Hydrox™ and Oreo is that Hydrox™ is a little more crispy; a little less sugary and stands up better in milk," says Kassoff, who will make the official announcement later this month at the Sweets Read More...

MSN-Famous products back from the dead

(Article as seen on MSN) http://www.msn.com/en-us/money/investing/famous-products-back-from-the-dead/ss-AA2OYFK#image=2 2 of 8 © Leaf Brands CEO Ellia Kassoff revived Astro Pop candy. Astro Pop® When an established candy brand disappears from the market, it tends to be a one-two punch, hitting consumers not just in the sweet tooth but right in the nostalgia bone. That's what spawned the latest comeback of the space-age favorite Astro Pops, which debuted in 1963. "It was kind of a selfish thing. It was my favorite candy growing up," said Read More...