Tag Archives: Hydrox
USA Today-Hydrox™ cookies bake plans for comeback
(Article as appears in USA Today)
The Oreo-buster is back.
Hydrox™ cookies, those Oreo-like chocolate sandwich cookies, could reappear on store shelves as early as September, says Ellia Kassoff, CEO of Leaf Brands, which recently acquired the rights to the unused Hydrox™ trademark.
"The cosmic difference between Hydrox™ and Oreo is that Hydrox™ is a little more crispy; a little less sugary and stands up better in milk," says Kassoff, who will make the official announcement later this month at the Sweets Read More...
MSN-Famous products back from the dead
(Article as seen on MSN)
http://www.msn.com/en-us/money/investing/famous-products-back-from-the-dead/ss-AA2OYFK#image=2
2 of 8 © Leaf Brands CEO Ellia Kassoff revived Astro Pop candy.
Astro Pop®
When an established candy brand disappears from the market, it tends to be a one-two punch, hitting consumers not just in the sweet tooth but right in the nostalgia bone. That's what spawned the latest comeback of the space-age favorite Astro Pops, which debuted in 1963.
"It was kind of a selfish thing. It was my favorite candy growing up," said Read More...
