Tag Archives: Retro
USA Today-Hydrox™ cookies bake plans for comeback
(Article as appears in USA Today)
The Oreo-buster is back.
Hydrox™ cookies, those Oreo-like chocolate sandwich cookies, could reappear on store shelves as early as September, says Ellia Kassoff, CEO of Leaf Brands, which recently acquired the rights to the unused Hydrox™ trademark.
"The cosmic difference between Hydrox™ and Oreo is that Hydrox™ is a little more crispy; a little less sugary and stands up better in milk," says Kassoff, who will make the official announcement later this month at the Sweets Read More...
“Pucker Up Baby, We’re Back!” LEAF Brands® Brings Back another Classic Candy, tart n’ tinys®
RELEASE DATE: For Immediate Release
“Pucker Up Baby, We’re Back!” LEAF Brands® Brings Back another Classic Candy, tart n' tinys®
(Newport Beach, CA, February 19th, 2015) – Leaf Brands® LLC, the candy and snack manufacturer known for bringing back the iconic rocket pop, Astro Pops® has started shipping the classic candy tart n tinys®, which disappeared from candy store shelves some 10 years ago when it was manufactured under the Wonka® brand name.
After opening up pre-sales exclusively to tart n' tinys® Read More...
MSN-Famous products back from the dead
(Article as seen on MSN)
http://www.msn.com/en-us/money/investing/famous-products-back-from-the-dead/ss-AA2OYFK#image=2
2 of 8 © Leaf Brands CEO Ellia Kassoff revived Astro Pop candy.
Astro Pop®
When an established candy brand disappears from the market, it tends to be a one-two punch, hitting consumers not just in the sweet tooth but right in the nostalgia bone. That's what spawned the latest comeback of the space-age favorite Astro Pops, which debuted in 1963.
"It was kind of a selfish thing. It was my favorite candy growing up," said Read More...
Astro Pop® ‘s Get a Second Shot
Article as seen in 'The Wall Street Journal'
http://www.wsj.com/articles/SB10001424052702303513404577352082845116146
Old Brands Get a Second Shot
Entrepreneurs Snap Up Rights to Revive Popular Names From Days Gone By
By
Angus Loten And
Emily Maltby
Get ready for the return of Astro Pops, Boast logo shirts, National Premium beer and the Seafood Shanty restaurant chain—all names that had avid followings in their time.
The difficult economy is prompting many entrepreneurs to try to revive old brands from the dead—or the near-dead.
Get ready for the return of Read More...
