The Hydrox Resurrection
Today on the show, a man tries to build a nostalgia-fueled empire of iconic but forgotten brands. His biggest prize yet: the once-famous Hydrox cookie, it was Oreo, before Oreo existed. Can it come back?
Check out this ‘Planet Money’ piece on Hydrox! http://www.npr.org/sections/money/2015/09/18/441546748/episode-652-the-hydrox-resurrection